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Spinning a Visual Identity for Stately Records
project type
Visual identity
Brand strategy
marketing assets
Client
Stately Records
Year
2021
"Approached Julia for the design of our label identity and vinyl releases and we didn't regret it! Julia is professional, patient and creative. We couldn't be more happy with the result!"
Ruben Boerefijn, Founder of Stately Records
(Summary)
Stately Records is an Amsterdam-based, vinyl-only record label dedicated to showcasing authentic and atmospheric music. I collaborated with them in their early stages to establish a strong brand identity that reflects their values - under the radar, cross-genre, open-minded, and environmentally friendly.
(Challenge)
With no existing brand structure, Stately Records needed a clear identity, including a mission, vision, and value proposition. They also required a visual language that aligned with their ethos and could support both digital and print marketing efforts.
(Solution)
I developed a strategic brand foundation, defining their positioning, target audience, and marketing channels. I then created a visual identity featuring a tilted logo symbolizing vinyl motion, lined elements representing track lines, and a “t” shaped like a turntable tonearm. Inspired by their floral theme request, I illustrated a night-blooming tuberose, reinforcing the brand’s connection to music and events that come alive at night.
(Results)
The finalized brand identity gave Stately Records a distinct presence in the market. The floral illustration became a signature element, incorporated into their vinyl designs, enhancing brand recognition and storytelling. A satisfied client and a strong visual identity set the foundation for their future growth.
(Previous project)
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